Post by account_disabled on Jan 27, 2024 8:37:35 GMT
The secret is that there is no secret. You need to identify where you might already have some existing topical authority or some progress and then try to expand on that ASAP. For instance, when we acquired Wordable, we looked at which content pieces were already working to some degree. We isolated for traffic from organic search only and then immediately noticed a straightforward pattern: Wordable - Top ranking keywords Some of the biggest traffic drivers in those early days were coming from articles around “Google Docs.” The product is related to Google Docs, which is a good sign.
Albeit, most of these topics and traffic are DB to Data very “top of the funnel.” So, generally speaking, there is very little buying intent, but higher volumes and less competitive (read: easier to rank). Awesome. Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. Step 2: Target the right keywords at the right time If we need to build a big site before attempting to rank for the best stuff in our space, that means we need to get busy ranking on something. Anything! You’re managing your payback period at this point.
You need to get some quick wins and short-term ROI while balancing to deliver long-term ROI years in the future. So first, we’ll double down on scaling the quality and quantity of content around our beachhead. And then only later will we start targeting more competitive and commercial terms that will eventually deliver seven-to-eight-figure returns. How do you know if you’re picking the right keywords at the right time? Look at time to rank. If you publish a page that goes from “not indexed” to ranking number four within a week or two, you’re doing it right! Target the right keywords at the right time Easy peasy.
Albeit, most of these topics and traffic are DB to Data very “top of the funnel.” So, generally speaking, there is very little buying intent, but higher volumes and less competitive (read: easier to rank). Awesome. Get the daily newsletter search marketers rely on. Business email address Get Search Engine Land in your inbox. See terms. Step 2: Target the right keywords at the right time If we need to build a big site before attempting to rank for the best stuff in our space, that means we need to get busy ranking on something. Anything! You’re managing your payback period at this point.
You need to get some quick wins and short-term ROI while balancing to deliver long-term ROI years in the future. So first, we’ll double down on scaling the quality and quantity of content around our beachhead. And then only later will we start targeting more competitive and commercial terms that will eventually deliver seven-to-eight-figure returns. How do you know if you’re picking the right keywords at the right time? Look at time to rank. If you publish a page that goes from “not indexed” to ranking number four within a week or two, you’re doing it right! Target the right keywords at the right time Easy peasy.