Post by account_disabled on Feb 19, 2024 7:23:07 GMT
The first step is for the customer to recognize their own issues.Unless customers are aware of where the problem lies and what products and services can be used to solve the problem, they will not start considering purchasing services.For example, if you want to sell an expense settlement system, you need to start by specifically raising your perception from ``expense settlement is troublesome, but that's okay'' to ``I want to make expense settlement more efficient.'' Use your company's website, media, press releases, etc.
to share examples of how your services have been implemented phone number list and problem-solved on a daily basis, and create opportunities for customers to become aware of their issues.[Example of BtoB marketing measures that should be implemented in this process]Disclose information such as “service implementation examples” and “deployment history” to create an opportunity to recognize issues.Providing know-how such as ``What you can do on your own before introducing the service.'' In addition to gaining recognition for your company, give readers the experience of ``receiving good information'' and improve their impression of your company.Process 2 Gather information to solve the problemThe next process is information gathering. Once a customer recognizes a problem, they begin research in search of specific solutions.For example, if you want to improve the efficiency of expense settlement, you can search for keywords such as ``expense settlement efficiency improvement'' and ``expense settlement automation'' and try to understand the main solutions, support services, and budget prices.
In this process, it is effective to disseminate know-how information that anticipates needs through SNS and owned media . It will be easier to gain recognition and interest for your company.If your company does not have SNS or own media, and there is no way to send out content, you can also pay advertising costs to comparative media and have them make recommendations. For example, one method is to ask media outlets that are ranked high in comparative content such as ``10 Best Expense Settlement Systems'' to raise their rankings.
to share examples of how your services have been implemented phone number list and problem-solved on a daily basis, and create opportunities for customers to become aware of their issues.[Example of BtoB marketing measures that should be implemented in this process]Disclose information such as “service implementation examples” and “deployment history” to create an opportunity to recognize issues.Providing know-how such as ``What you can do on your own before introducing the service.'' In addition to gaining recognition for your company, give readers the experience of ``receiving good information'' and improve their impression of your company.Process 2 Gather information to solve the problemThe next process is information gathering. Once a customer recognizes a problem, they begin research in search of specific solutions.For example, if you want to improve the efficiency of expense settlement, you can search for keywords such as ``expense settlement efficiency improvement'' and ``expense settlement automation'' and try to understand the main solutions, support services, and budget prices.
In this process, it is effective to disseminate know-how information that anticipates needs through SNS and owned media . It will be easier to gain recognition and interest for your company.If your company does not have SNS or own media, and there is no way to send out content, you can also pay advertising costs to comparative media and have them make recommendations. For example, one method is to ask media outlets that are ranked high in comparative content such as ``10 Best Expense Settlement Systems'' to raise their rankings.