Post by hasina789956 on Oct 29, 2024 5:31:20 GMT
Automatic email distribution is the simplest and most popular tool for maintaining contact with users and creating timely notifications. And although today we have a lot of alternative channels available, email remains one of the most popular options due to its simplicity and accessibility regardless of external factors.
Automatic Email Distribution: Key Points
Automatic mailing implies large-scale sending of messages tied to specific dates or events. In this way, we have the opportunity to notify our users about something important, for example, about promotions or the bulk email campaigns ntroduction of new services. However, such mailings do not necessarily have to be mass and intermittent: the mailing can be configured to send messages only to a certain category of clients as needed. A classic example is messages that a subscription to services will soon end and it needs to be renewed.
Automatic email distribution is a relevant and effective tool
There are different ways to implement automatic email distribution. The first and easiest way is to link the distribution to the start of a certain event or to a specific date. For example, you can create a distribution of messages about a webinar a day before it starts, or link it directly to its start. Are you planning to launch a promotion at the end of the month? Just create a distribution for the required date before the start of the promotion and get results.
Binding to a date allows you to create general mailings for a large audience. This is the simplest and most easily implemented way to send an unlimited number of messages at once. On the other hand, this option is an extremely inflexible tool, since it does not allow sending messages related to individual events in the user's activity. For this, we will need to use a scenario mailing, in which messages are sent to specific users at specific events.
Automatic email distribution by script is a slightly more complex, but much more flexible option for distribution. By writing a specific script, you can send specific messages to a specific group of users. For example, you can send a reminder about a missed webinar to those who did not show up. The written script will filter users by their presence at the webinar and send letters only to those who did not attend. Distribution by script has no limitations. You can write down the conditions for distribution and types of messages for almost any reason you consider necessary.
Integrations and mailings: Vakas to the rescue
To create truly effective automated email newsletters, we will need to maximally integrate the service used for newsletters with other tools that form the basis of our information system. This will allow data exchange between the "mailer" and other tools, for example, a landing page or a tool for conducting webinars. The more services we can combine with each other, the more types of newsletters and scenarios we can implement.