Post by moon125 on Nov 2, 2024 3:20:21 GMT
The article will be useful for those who are developing a website for the first time and again. Few people think about the consequences of not wanting to give a clear description of the company's activities and wishes for the future website during the design process. This article describes typical mistakes and misconceptions, and also gives recommendations on how to avoid such situations.
Common Mistakes When Creating a Website
Assigning a website to a friend
No matter how capable your friend's administrator is, the result is often of low quality. Only a team of developers, where everyone is a specialist in their shopify website design own subject area: project manager, analyst, marketer, designer, layout designer, programmer, copywriter and promoter, can create a truly functional website. Think about how much knowledge your friend must have to replace so many specialists.
Refusal to fill out a brief, ignoring text approval and unwillingness to answer questions from the project manager
As a rule, the businessman briefly describes his type of activity, gives his contacts and a business card with a logo. The manager's clarifying questions are ignored. And at the end of the development, the businessman is dissatisfied: the texts are far from the truth, the design needs to be urgently corrected, etc.
We do not work with clients who refuse to closely cooperate during the project development period. Because a completed brief, answers to questions and telephone conversations help specialists work through:
your competitive advantages;
structure of site sections;
convenient navigation from the point of view of users and marketing;
to show and describe services/products in a favorable light;
convince the visitor that your offer is the best and that they should place an order.
And this is only a small part of the entire work. Your participation in the design improves the quality of the site and allows you to find the best solutions when creating a project. Therefore, we ask our clients to answer questions in as much detail as possible. Unfortunately, a businessman can receive a standard solution to template answers, which is subsequently ineffective. To obtain the desired result, involvement and individual information are needed.
Specialist's work
Insisting on developing a website in a short time and at a lower cost
Any website can be developed quickly and for a modest check, but of low quality. Special examples are websites "in a hurry", assembled in an online constructor. Such websites are created bypassing the rules of promotion and search engines. As a result, they are ineffective and hang on the Internet as "dead weight".
Website development is a serious process that requires the involvement of various specialists. Within the company, this process is streamlined and does not require external intervention. The budget and terms of the project are calculated based on experience. In other words, if you decide to cooperate with a company whose projects have impressed you, then trust them.
If you are offered to create a website for a low price, think about whether it will really be a benefit? A low-quality website is difficult to make work for profit.
Traffic quality to site quality ratio
The budget for website promotion and support should be less than the cost of development
Promotion of a resource on the Internet and technical support of the site cannot be less than the cost of creating a site. Think about it, promotion is hard work on advertisements, the short text of which should answer users' questions as succinctly as possible and interest them in going to the site.
Technical support is constant monitoring of the resource's performance and, if necessary, its prompt restoration. Technical support may also mean filling the site. Content creation, including searching for new information and processing it to suit the resource's style, also requires time, experience, and specialist knowledge.
The costs of promotion and technical support are usually much higher than the cost of development. However, these investments give a good result in the form of an increase in the number of clients.
Website promotion budget
Mistakes at the stage of website design development
Make a website design in the style of our logo, I will send a business card (leaflet, letterhead, brand book, etc.)
To prepare any graphic layout, high-quality images in electronic or vector format are used. If you have provided a paper medium, do not be surprised that the cost of the design will be higher, because digitizing the source materials takes a specialist's time.
Website design is everything, so make it “beautiful”
Design is important only for a businessman , for users it is important to quickly find the necessary product/service, contacts and understand how to pay for their purchase. "Beautiful" design is necessary only on promo sites of large companies, where the brand name is supported by a bet on presentability and uniqueness with a "wow effect".
To understand this, try to place an order on third-party sites. What do you pay attention to when choosing a contractor company? Most likely, you will choose the company whose site quickly opens in the browser and at first glance it is clear: what goods are offered, how to buy and how to pick up your purchase.
Common Mistakes When Creating a Website
Assigning a website to a friend
No matter how capable your friend's administrator is, the result is often of low quality. Only a team of developers, where everyone is a specialist in their shopify website design own subject area: project manager, analyst, marketer, designer, layout designer, programmer, copywriter and promoter, can create a truly functional website. Think about how much knowledge your friend must have to replace so many specialists.
Refusal to fill out a brief, ignoring text approval and unwillingness to answer questions from the project manager
As a rule, the businessman briefly describes his type of activity, gives his contacts and a business card with a logo. The manager's clarifying questions are ignored. And at the end of the development, the businessman is dissatisfied: the texts are far from the truth, the design needs to be urgently corrected, etc.
We do not work with clients who refuse to closely cooperate during the project development period. Because a completed brief, answers to questions and telephone conversations help specialists work through:
your competitive advantages;
structure of site sections;
convenient navigation from the point of view of users and marketing;
to show and describe services/products in a favorable light;
convince the visitor that your offer is the best and that they should place an order.
And this is only a small part of the entire work. Your participation in the design improves the quality of the site and allows you to find the best solutions when creating a project. Therefore, we ask our clients to answer questions in as much detail as possible. Unfortunately, a businessman can receive a standard solution to template answers, which is subsequently ineffective. To obtain the desired result, involvement and individual information are needed.
Specialist's work
Insisting on developing a website in a short time and at a lower cost
Any website can be developed quickly and for a modest check, but of low quality. Special examples are websites "in a hurry", assembled in an online constructor. Such websites are created bypassing the rules of promotion and search engines. As a result, they are ineffective and hang on the Internet as "dead weight".
Website development is a serious process that requires the involvement of various specialists. Within the company, this process is streamlined and does not require external intervention. The budget and terms of the project are calculated based on experience. In other words, if you decide to cooperate with a company whose projects have impressed you, then trust them.
If you are offered to create a website for a low price, think about whether it will really be a benefit? A low-quality website is difficult to make work for profit.
Traffic quality to site quality ratio
The budget for website promotion and support should be less than the cost of development
Promotion of a resource on the Internet and technical support of the site cannot be less than the cost of creating a site. Think about it, promotion is hard work on advertisements, the short text of which should answer users' questions as succinctly as possible and interest them in going to the site.
Technical support is constant monitoring of the resource's performance and, if necessary, its prompt restoration. Technical support may also mean filling the site. Content creation, including searching for new information and processing it to suit the resource's style, also requires time, experience, and specialist knowledge.
The costs of promotion and technical support are usually much higher than the cost of development. However, these investments give a good result in the form of an increase in the number of clients.
Website promotion budget
Mistakes at the stage of website design development
Make a website design in the style of our logo, I will send a business card (leaflet, letterhead, brand book, etc.)
To prepare any graphic layout, high-quality images in electronic or vector format are used. If you have provided a paper medium, do not be surprised that the cost of the design will be higher, because digitizing the source materials takes a specialist's time.
Website design is everything, so make it “beautiful”
Design is important only for a businessman , for users it is important to quickly find the necessary product/service, contacts and understand how to pay for their purchase. "Beautiful" design is necessary only on promo sites of large companies, where the brand name is supported by a bet on presentability and uniqueness with a "wow effect".
To understand this, try to place an order on third-party sites. What do you pay attention to when choosing a contractor company? Most likely, you will choose the company whose site quickly opens in the browser and at first glance it is clear: what goods are offered, how to buy and how to pick up your purchase.