Post by account_disabled on Dec 3, 2023 10:01:08 GMT
Google's Knowledge Graph is a huge database of information that allows the search engine to provide immediate, concrete answers to your questions. If you've ever entered a query into Google and received a helpful answer without having to make another click, you have the Knowledge Graph to thank.
Maybe you've never considered how Google collects accurate information, or maybe you're curious about what it could mean for your website's SEO.
Here we will discuss some industry best practices and tools that can give you an edge when working with Google's Knowledge Graph.
What is Google's Knowledge Graph?
What are the benefits of Google's Knowledge Graph?
How does the Knowledge Graph work?
How does it affect SEO and why is it important?
How to access Google's Knowledge Graph
Semrush useful tools
Important notes to remember about Google's Knowledge Graph
What is Google's Knowledge Graph?
Simply put: Google's Knowledge Graph contains billions of facts about Country Email List different people, places and things. These facts (often classified into "entities") can cover anything from niche topics to topics of public interest, such as medicine and science. Overall, there are more than 5 billion entities and over 500 billion facts in the Graph.
It might be helpful to think of Google's Knowledge Graph as a mind map. It not only understands what each entity is, but can track how different entities connect to each other.
For this reason the term "knowledge base" may actually be more accurate than "database", as it indicates the processing power that the Graph provides to Google's search engine.
Based on your search query and the information stored in the Knowledge Graph, Google can put two and two together and gather the relevant facts about a topic and make your life easier.
For example, if you wanted to know something about us, you could ask Google "When was Semrush founded?" Google will be able to not only answer the question you asked, but also offer you information about who our founders are, where our headquarters are located, and where you can find us on social media.
Google presents this information in the form of Knowledge Panels or Knowledge Cards. These are boxes of information that look like this:
Maybe you've never considered how Google collects accurate information, or maybe you're curious about what it could mean for your website's SEO.
Here we will discuss some industry best practices and tools that can give you an edge when working with Google's Knowledge Graph.
What is Google's Knowledge Graph?
What are the benefits of Google's Knowledge Graph?
How does the Knowledge Graph work?
How does it affect SEO and why is it important?
How to access Google's Knowledge Graph
Semrush useful tools
Important notes to remember about Google's Knowledge Graph
What is Google's Knowledge Graph?
Simply put: Google's Knowledge Graph contains billions of facts about Country Email List different people, places and things. These facts (often classified into "entities") can cover anything from niche topics to topics of public interest, such as medicine and science. Overall, there are more than 5 billion entities and over 500 billion facts in the Graph.
It might be helpful to think of Google's Knowledge Graph as a mind map. It not only understands what each entity is, but can track how different entities connect to each other.
For this reason the term "knowledge base" may actually be more accurate than "database", as it indicates the processing power that the Graph provides to Google's search engine.
Based on your search query and the information stored in the Knowledge Graph, Google can put two and two together and gather the relevant facts about a topic and make your life easier.
For example, if you wanted to know something about us, you could ask Google "When was Semrush founded?" Google will be able to not only answer the question you asked, but also offer you information about who our founders are, where our headquarters are located, and where you can find us on social media.
Google presents this information in the form of Knowledge Panels or Knowledge Cards. These are boxes of information that look like this: